During his second hour of his radio show today, Dennis Prager said: “If I ran for president, and I am actually thinking of doing so, I don’t expect to win but I would like to throw my hat in because I believe the number of Republicans who can inspire Americans to understand the great American calling is small. I wish it weren’t because I am not a political animal.”
In marketing terms, this is called “the reluctant hero.”
Think about the protagonist in Gladiator, Braveheart or The Patriot. These are reluctant heroes. They just want to stay home to be with their families. They don’t want to fight. They only fight because the bad guys give them no choice.